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BACK 70 SHOES SIZING
Do Back 70 sneakers run true to size?
Yes, in European sizing. If you wear a half size, size up. EU 36 ≈ US 6, EU 38 ≈ US 7.5–8, EU 40 ≈ US 9.5–10.
Sizing Chart
Back 70 Sneakers: Italian Inspired Retro Shoes
Back 70 hails from Vigonovo, a small town in the province of Venice. The brand pulls its cues straight from the 1970s — gum soles, contrast stripes, soccer-sneaker lines, colors that don't apologize — then rebuilds them with the materials and comfort you need for a full day on your feet. Every pair we carry uses a leather or leather-and-suede upper, a fabric-and-suede lining, a padded sock with a removable foam footbed, and a rubber outsole with gum tread. Prices run $149 to $179, and sizing is European, 36 through 42.
The models we carry
Boston is the platform. A 1.5-inch sole gives you real lift, and the white leather base with metallic accents keeps it from reading chunky. Fits true to size.
Cloud pairs handcrafted leather with a sequined upper and suede toe cap — a 1-inch heel and enough shine to wear out at night. If you normally take a half size, size up.
Ghost is the retro runner: stripe detailing, low profile, the most classic silhouette in the line.
Jogger takes the trail-runner shape and softens it, with tonal panels and a slightly chunkier midsole.
Easter is the backless slide version — same construction, open heel, easy to pull on.
We also stock Asian, Rocket, and Brooklyn as colorways arrive. Because the styles are made in small runs, sizes sell through and don't always come back.
How they fit
Most Back 70 styles run true to size in European sizing. EU 36 is roughly a US 6, 38 a US 7.5–8, 40 a US 9.5–10, and 42 a US 11.5. If you're between sizes or usually take a half size, size up — the leather gives a little, but not a full size. The removable footbed means you can drop in your own orthotic without losing the fit.
Keeping them clean
Spot clean with a damp cloth and let them air dry. Don't submerge them or run them through a machine — the leather, suede, and sequin panels won't survive it. A suede brush brings the toe caps back after a few wears.
Back 70 questions, answered
Where are Back 70 sneakers made?
In Vigonovo, in the province of Venice, Italy. The brand handcrafts each pair using leather and suede uppers with rubber gum outsoles.
Do Back 70 sneakers run true to size?
Yes, in European sizing. If you wear a half size, size up. EU 36 ≈ US 6, EU 38 ≈ US 7.5–8, EU 40 ≈ US 9.5–10.
Which Back 70 model has a platform?
The Boston, with a 1.5-inch platform sole. The Cloud sits lower at a 1-inch heel.
Are they comfortable enough for all-day wear?
Every pair has a padded sock and a removable foam footbed over a cushioned midsole, so yes — and you can swap in your own insole if you prefer.
What are shipping and returns like?
Free US shipping on orders over $150. Returns accepted within 14 days on unworn, undamaged pairs; return shipping is the customer's responsibility, and sale items are final. Local pickup is available at our shop in Los Gatos, California.
Back 70 questions, answered
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Which Back 70 model has a platform?
The Boston, with a 1.5-inch platform sole. The Cloud sits lower at a 1-inch heel.
Are they comfortable enough for all-day wear?
Every pair has a padded sock and a removable foam footbed over a cushioned midsole, so yes — and you can swap in your own insole if you prefer.
What are shipping and returns like?
Free US shipping on orders over $150. Returns accepted within 14 days on unworn, undamaged pairs; return shipping is the customer's responsibility, and sale items are final. Local pickup is available at our shop in Los Gatos, California.
